This is not just a WordPress problem. WordPress, Wix, Squarespace, Webflow, a custom build from 2019, every site made for the old web shares the same fatal flaw. It was built to be skimmed by a human, not read by a machine.
Back then the game was simple: rank on Google, get traffic, get calls. So you hired someone, they built a site, stuffed it with keywords, and you waited.
That entire world is gone.
When someone searches for a service you offer today, they are not scrolling through ten blue links. They are getting a direct answer from ChatGPT, Google’s AI Overview, Perplexity, Claude, or Grok. One answer. One business gets cited. Everyone else gets nothing.
Your old website is not getting cited. Here is why.